Here's a #FlashbackFriday post for you. I wrote an article back on 9/29/2015, National Coffee Day, about companies that don't sell coffee but should be tweeting about it. My advice these days for my local business clients would be to post on Facebook and Instagram instead of Twitter, but the concept is the same. Lesson: Use the trending topics (#hashtags) to help boost your engagement on social media channels. Did you post about St. Patrick's Day? Did you share a photo of you

I just met with a client. I have worked with this client in the past on smaller projects, but now we are ready to make the commitment to social media. Each day from the time we booked the appointment to the time we met, I agonized over what sort of social media posts I would be able to come up with for them. The business is not one that is very visual and I am not too familiar with their services. Something magical happens when I sit with a client and have a conversation. As