When Cloud Media Marketing, LLC (CMM) was started, I created the logo of the purple cloud. When I started Feedable, a service of CMM, I wanted it to have the same tone, but I wanted it to stand out as a separate service. Using the blue for the words was a nice looking choice. Having two colors in my logo has also made it easy for me to work the branding into content. I typically make headings purple and subheadings or details blue. Both colors look good on white or off white