Session 5: Keyword Strategy
Start by creating a spreadsheet.
1. Make a list of 5-10 board topics.
2. Expand each with words and phrases you expect people to search for.
3. Use your Google Analytics and keyword tools to find out what people are actually typing in to find your site.
4. Google search your terms and see what comes up.
5. Use Google's People Also Search For section. Also try AnswerThePublic
6. Do deeper analysis on keywords using tools like Ahrefs, Moz, Semrush, Wordtracker, or Ubersuggest