Here is a good example of the EDUCATE piece of the Cloud Media Marketing 4 Point Posting Plan. Sam Adams used this commercial to educate their customers on how their product, beer, gets its color. By giving their customers and their potential customers some information, they build trust by showing that they know what they are talking about and their customers can now purchase their beer with a little more knowledge to help their buying decisions.

Click to see the commercial: http://www.ispot.tv/ad/Adv_/samuel-adams-the-wheel-of-malt