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Cloud Media Marketing
Session 10: Backlinks (SEO Basics)
Notes:
What is a backlink?
-An incoming hyperlink from one web page to your website.
Why are backlinks important?
-Backlinks are one of the most important aspects of SEO because they demonstrate to search engines like Google that your website has authority, especially if other high-authority domains are linking to it.
Backlink benefits
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Rankings
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Referral Traffic
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Discoverability
Source: Ahrefs
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*Some backlinks are better than others. The higher ranked the page linking to you, the better.
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How to find backlinks
-Do NOT pay for backlinks or backlink services.
-Once you have content, promote it to your network and audience.
-Ask your audience to let you know if they link to your page.
-Create high quality content.
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