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Session 10: Backlinks (SEO Basics)


What is a backlink?

-An incoming hyperlink from one web page to your website.

Why are backlinks important?

-Backlinks are one of the most important aspects of SEO because they demonstrate to search engines like Google that your website has authority, especially if other high-authority domains are linking to it.


Backlink benefits


  • Rankings

  • Referral Traffic

  • Discoverability

Source: Ahrefs

*Some backlinks are better than others. The higher ranked the page linking to you, the better.

How to find backlinks

-Do NOT pay for backlinks or backlink services.

-Once you have content, promote it to your network and audience.

-Ask your audience to let you know if they link to your page.

-Create high quality content.

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