What to post when you don't know what to post (by industry)
Over the course of a work week, I ran a campaign on Facebook, which I am now re-purposing here on the CMM blog. Each post of this campaign covered three industries and I quickly listed a few topics that someone in that industry could post about on their social media pages. Here is the complete list of 15 types of businesses and what they could post about:
Monday If you are a clothing store, share posts about how to wear your clothes (mix prints, match with shoes, etc)
If you are a restaurant, share posts about what to order for lunch or dinner, what wine to pair with each dish, show pics of your food being made to show freshness, etc.
If you are an insurance agent, share posts about how insurance helped your clients with stories (change names), share a simple formula that helps them decide what type of insurance they need, or suggest times when they might need to talk to a rep (like you!)
Tuesday If you are a social group, share posts photos of your meetings, quotes from attendees, reasons to join, and make sure to share your events on your page and on local group pages.
If you are a small boutique shop, share posts about your business hours and where to park, photos of items for sale, stories about how you helped a customer find just the right gift, items that are on sale, and special events taking place in store.
If you are a musician, share posts of performances, do Facebook Live!, show your personality on and off stage, lyric quotes, the meaning behind some lyrics, and of course, concert dates and events.